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TOPICS & TRACKS

The themes of the individual tracks of the conference will be defined after the selection of the papers. However there will be tracks specifically dedicated to the theme of the conference (New Frontiers for Management and Marketing), that are:

  • Future of Management

  • Future of Marketing

  • Digital Transformations

 

Empirical and theoretical papers are equally welcome.

 

The subject range is broad. We invite papers, including but not limited to the following topics:

  • Marketing,

  • Strategy and Organization,

  • Management,

  • Accounting and Finance,

  • Economics Issues,

  • Quality Assurance,

  • Tourism, Hospitality and Events,

  • Fashion,

  • Consumer Behaviour,

  • Culture and Consumption Innovation,

  • Technology and innovation.

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