KEYNOTE SPEAKERS

Keynote speeches will be focused on the same topic: new frontiers for management and marketing. This issue will be faced both from an academic and a managerial perspective.

Two authoritative speakers will describe the way these discliplines are changing and will change in the next years.

Giuseppe Morici is President Region Europe of Barilla Group.

He started his carrer in Procter & Gamble, then he worked with Michael Porter's consulting firm (Monitor) and with Bolton group.

He has always combined his professional experiences with an interest in management training, with a particular focus on the interweaving of human sciences and marketing

Fabio Babiloni is Professor of Physiology and PhD in Neural Engineering. He aothored over 180 scientific publications in international journals with impact factor. He is in the list of the Top Italian Scientists in all the fields of knowledge.

 His research interests include the use of brain computer interfaces for communication between people and electronic devices, and the study of the cortical activities during cognitive tasks in humans (neuromarketing).